Monday, November 07, 2005
Wall Street Journal Online is Free for the Week
The Wall Street Journal Online edition (WSJ.com) has free access for the week courtesy of Chase Bank.
The Wall Street Journal has a successful online newspaper model which relies on subscription sales. At the time it was introduced, few thought that requiring a subscription to access an online version of a newspaper would work.
However, the online edition continues to draw new subscribers. Part of the credit goes to a canny decision to provide content on the website that is not available to print subscribers.
Most other newspapers offer stripped down versions of their print editions hoping to avoid the cannibilization of their own subscriber base.